Agricultural tyre specialist, Indian multinational BKT will sponsor the prestigious Tractor of the Year award in a four year partnership.
Awarded annually since 1988, the Tractor of the Year award brings together a jury of 25 machinery experts from across Europe to celebrate the best in cutting edge agricultural technology.
BKT said the partnership aligned strongly with the company's values, including the central role of sustainability, absolute quality and support for technological research.
Last year's award was picked up by machinery giant Agco for the Fendt 942 Vario.
Judges of the award commended the Fendt 942 Vario specifically for its telematic connectivity, MAN engine and its low-speed Fendt iD system which aims to manage torque and fuel consumption at low speeds.