Queensland parents are being reminded to keep their kids safe on quad bikes these Christmas holidays, with a safety advertising campaign kicking off again this week.
Industrial Relations Minister Grace Grace said the state government wanted parents to think about safety before their kids jumped onto a quad bike.
"One in five deaths on quad bikes are children," Ms Grace said.
"Some just didn't have the right training, some were on adult bikes which they had no chance of controlling, and frustratingly, half were not even wearing a helmet."
The Ride Ready campaign, developed in response to a growing number of quad bike related deaths in Queensland, includes adverts and a free app, with helmet prizes on offer.
Atherton's Mario and Jodie Cocco are helping to spread the message, having joined the safety advocate program after a quad bike crash left their seven-year-old son, Domenic with life-threatening injuries.
The Coccos feature in advertisements as part of the campaign, sharing the story of how Domenic crashed into a power pole and was thrown from the quad bike.
Ms Grace said quad bike-related injury and fatality statistics traditionally peaked during school holidays.
"Kids have time for lots of outside activities over the break, and riding quad bikes is right up there," she said.
"Quad bikes are a useful tool on farms-and great fun when you have time on your hands-but it's an absolute tragedy when a few basic safety rules are overlooked and the unthinkable happens.
"This campaign urges people to take a few basic safety precautions such as wearing helmets and keeping kids on appropriate sized bikes.
"These simple steps could avoid this holiday being one to remember for all the wrong reasons."
Ms Grace said over the past 15 years, more than 70 people had been killed in quad bike incidents in Queensland-nearly one third of all quad bike-related fatalities in Australia.
"And tragically about 20 per cent of Australia's fatalities were children under the age of 16," she said.
"Quad bikes are also estimated to be responsible for six emergency department presentations a day, with two of those being hospitalised for serious injuries."
