CITY slickers with an interest in food production are driving an agritourism revolution in the Far North.
Skybury Coffee's Paul Fagg says a dedicated visitor centre has helped drive tourists to his farm and raise brand awareness.
Paul West, from SBS television program River Cottage Australia, with event organiser Erica Hughes.
About 40 people attended a Farmer Meets Foodie forum to celebrate National Ag Day in Mareeba last week, where agritourism, connecting farmers with foodies and digital marketing strategies were discussed.
Jessica Fealy, Blue Sky Produce and Back Paddock Business.
Skybury Coffee business development manager Paul Fagg said his farm had benefited since opening a visitor centre.
“Agriculture is king, but tourism is not against it. They don’t compete, but can be used to compliment each other,” he said.
“We have a purpose built visitor facility, which drives awareness and demand for our produce.”
Silvia Mogorovich (FNQ Food Magazine) and Fiona Lake (outback writer and photographer)
Event organiser Erica Hughes said it was a great day celebrating agriculture in the North.
Michelle Bell-Turner and Robert Watson from Mungalli Creek Dairy.
