Towers, Flinders launch campaigns to draw people north

Updated October 27 2021 - 1:06am, first published 1:00am
Towers Hill lookout, Charters Towers.

If you've ever dreamed of relocating north, now could be the opportune time.

With interstate travel back on the horizon, the Charters Towers and Hughenden regions have launched new campaigns to attract visitors, residents and investors to area.



The Flinders Shire Council unveiled its new campaign- 'Hughenden: Outback Town, Endless Horizons'- at the Diggers Entertainment Centre last Friday, October 22.

Mayor Jane McNamara attended the launch, alongside a number of local businesses and members of the Flinders community.

"With interstate travel set to resume again, and the increase in people looking for a tree change, this is a campaign we know will resonate strongly across all our key markets," she said.

"We're a small town but with a huge heart and big plans, and we know visitors are drawn to the north west pocket of Queensland to discover Hughenden's hidden treasures and endless possibilities for themselves.

"There's so much to do here, whether people are looking for a new place to call home, lay down business roots, or stay the night on their next outback adventure."

The famous Porcupine Gorge and $12 million Hughenden Recreational Lake are among some of the regions main attractions, and remain popular spots for visitors and locals to relax and explore.

A wave of new developments are also in the works, with a $200 million wind farm project, the Kennedy Energy Park, and the Hughenden Horticulture Expansion Project, including the development of Riverside, and the implementation of the Flinders Shire Water Strategy.

"Our story might have been 100 million years in the making, but we're also future-focused with eyes planted firmly on the horizon," Cr McNamara said.

"It's why we see Hughenden as an outback town, with endless horizons."

A new website will be launched in November as part of the 'Outback Town, Endless Horizons' campaign.

The Charters Towers region's 'Live Charters Towers' campaign will also be launched soon in a similar bid to draw southerners to the north.

According to Paul McIver of Goldtower Central, Charters Towers, it will be a multi-faceted campaign that showcases the region through print, online and social media.

Mr McIver said it was about making people down south aware of the benefits of living in a town like Charters Towers.

"It's an affordable country lifestyle with abundant educational and job opportunities located just 90 minutes from a major city," he said.

"If we want people to come, we have to let them know what is available here. When the town grows, our business grows, jobs are created, services increase, and our residents thrive.

"It's a win-win for everyone."

Like many regional communities, Charters Towers experienced a mini-boom on the back of the pandemic with more people exploring closer to home.



Mr McIver said people are starting to realise what just how much rural communities have to offer.

"This campaign will be general in nature and focuses on the broader aspects which are considered when deciding to move towns - housing options, job and education opportunities, lifestyle factors. Charters Towers has a lot to offer on these fronts," he said.

"Charters Towers has a lot to offer on those fronts."

Locals interested in learning more about the campaign are encouraged to attend a presentation at the Chamber of Commerce and Mines meeting, located at the Dalrymple Training Centre at 6pm, November 11.

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