Family-owned machinery dealership Brown and Hurley has expanded its network with new locations at Roma, Emerald and Rockhampton.
It is part of the company's shift to re-establish its presence in the agriculture and farming sector with a dedicated agricultural team to provide and service the agricultural machinery.
Brown and Hurley Group agriculture manager Jeff Saunders said they saw an opportunity to evolve the organisation and to target a different market with significant growth potential.
"The rapid expansion into agriculture offerings in Roma, Emerald and Rockhampton provides the farming community with a real choice," Mr Saunders said.
"We are able to provide expert service, backup and equipment solutions in their local area across the full range of New Holland machinery.
"We also understand that we are part of a community. Our families live here, our kids go to school here and we shop here."
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Mr Saunders said its New Holland alliance was a strong partnership of a premium manufacturer in Australia and a long established, customer focused dealer.
"We represent the brand that gives agricultural producers the most efficient farming solutions and machinery in the market," he said.
Brown and Hurley was founded in 1946 and employs more than 400 staff across 11 locations.
Opening in a bicycle shop in Kyogle in the Northern Rivers region of New South Wales, the group has since expanded its services from trucks and trailers into agriculture, including New Holland's full range of tractors, hay equipment, balers, and construction equipment.
Mr Saunders said the relationship with the agriculture and farming sectors began in the 1940s, before Brown and Hurley transitioned into trucking.
"Brown and Hurley first began servincing ag machines before moving into the trucking industry in 1948," he said.
"In 2019, we re-established our connection with agriculture and farming and began to grow that side of the business through significant acquisitions and investments."
New Holland ANZ general manager Bruce Healy said he was pleased to see dealerships like Brown and Hurley evolve their organisation to support the agriculture industry.
"We're excited to continue our work with the Brown and Hurley Group as a dedicated local dealer to bring New Holland to farmers across their NSW and Queensland locations," Mr Healy said.
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