Japan market insight

By Ken Wilcock
Updated July 2 2021 - 2:48am, first published September 29 2020 - 4:55pm
VISUAL APPEAL: In Japan your product not only has to be in the supermarket but it also has to stand out from the multiple competing brands from North and South America and Europe.
VISUAL APPEAL: In Japan your product not only has to be in the supermarket but it also has to stand out from the multiple competing brands from North and South America and Europe.

JBS Great Southern Grass Matters podcasts are a great innovation for bringing focus to bear on their commercial activities in the grass-fed space but a side benefit is the wonderful insight provided in some of the interviews on the nature and important features of overseas markets.

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