Promoting Australian wool in the US using the Amazon strategy

Kristen Frost
July 11 2020 - 12:00pm
In an altered reality for the industry, trends AWI had anticipated pre COVID are now accelerating.
In an altered reality for the industry, trends AWI had anticipated pre COVID are now accelerating.

Australian Wool Innovation (AWI) are attempting to conquer the current marketing barrier caused by the COVID 19 pandemic by tapping into one of the world's largest online shopping platforms, Amazon.

Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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