Supermarket direct supply - what it means for the white milk category

By Sarah Ferguson, Qdo Marketing and Communications Manager
Updated May 18 2020 - 3:05pm, first published 1:42pm
Supermarket direct supply - what it means for the white milk category
Supermarket direct supply - what it means for the white milk category

Last week, Coles announced that it would extend its direct milk contracts into SA and WA. Coles has already rolled out a direct milk supply model with dairy farmers in Victoria, southern and central NSW. Under the direct supply model, the retailer deals directly with farmers on negotiating the farmgate price and milk toll processed for the supermarket.

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