Why Hungry Jack's has so much faith in plant-based burger

Shan Goodwin
Updated February 24 2020 - 5:49pm, first published February 19 2020 - 3:43pm
CANDID: Hungry Jack's founder Jack Cowin speaking at EvokeAg 2020 in Melbourne this morning.
CANDID: Hungry Jack's founder Jack Cowin speaking at EvokeAg 2020 in Melbourne this morning.

THE belief that beef production will not be able to meet the growing demand from third world countries where incomes are increasing, and the desire to attract a new wave of millennial customers, was primarily the thinking behind Hungry Jack's investment in a plant-based burger.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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