'Don't just brand it Aussie beef. That won't sell anymore.'

Shan Goodwin
Updated October 30 2019 - 10:46pm, first published 10:13pm
CANDID: Food trend expert Professor David Hughes, from the United Kingdom, facilitates a session with livestock and beef importers from Asia Yusof Dayan Iskandar Carey, Dicky Adiwoso and Jess Cham at the LIVEXchange conference in Townsville.
CANDID: Food trend expert Professor David Hughes, from the United Kingdom, facilitates a session with livestock and beef importers from Asia Yusof Dayan Iskandar Carey, Dicky Adiwoso and Jess Cham at the LIVEXchange conference in Townsville.

INVEST in supply chains in countries which are major live cattle customers and get a lot more sophisticated with the marketing of Australian boxed beef.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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