Westpac use agtech to build culture

Sharon O'Keeffe
Updated March 14 2019 - 12:37pm, first published March 13 2019 - 4:00pm
Westpac, national agribusiness manager, Steven Hannan attended the AgriFutures EvokeAg conference, held in Melbourne, representing the bank as a founding partner in the event.
Westpac, national agribusiness manager, Steven Hannan attended the AgriFutures EvokeAg conference, held in Melbourne, representing the bank as a founding partner in the event.

Large companies, particularly banks, are often accused of loosing touch with their customer base in rural areas. In an effort to address this, big four bank, Westpac has reshaped its regional agribusiness workforce while using agtech to bring the city closer to its food producing cousins. 

Sharon O'Keeffe

Sharon O'Keeffe

National Agriculture Writer - Farm Machinery and Technology

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