Dairy processors reveal the truth behind $1 a litre milk

By Marian Macdonald
February 1 2019 - 12:00pm
STORE LAYOUT: The science of store planograms and layouts make the dominance of private label a self-fulfilling prophecy.
STORE LAYOUT: The science of store planograms and layouts make the dominance of private label a self-fulfilling prophecy.

In a series of anonymous interviews, Australian dairy processors have lifted the veil of secrecy about the deals done with supermarkets behind closed doors. Australian Dairyfarmer  asked six questions to address the big issues: why processors supply private label milk, how much it hurts Australian dairy and what needs to change.

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