The on-going drought meant new marketing direction for agent

Helen Walker
Updated December 21 2018 - 2:00pm, first published December 19 2018 - 4:00pm
Drought Strategy: Richard Simpson, Simstock Rural Agencies, decided he had to change the marketing direction of his business in 2014.
Drought Strategy: Richard Simpson, Simstock Rural Agencies, decided he had to change the marketing direction of his business in 2014.

When the drought started to bite in the Longreach district and the last local cattle sale was held in May, 2014, livestock agent Richard Simpson, Simstock Rural Agencies, decided he had to change the marketing direction of his business.

Helen Walker

Helen Walker

Toowoomba-based Journalist

Helen is the Toowoomba-based journalist who loves nothing better than covering anything horse sport related, however she covers all commodities and personality yarns. Over the years she has lived in Brisbane, Rockhampton, Longreach and Roma filing stories for the 'bible of the bush'. Contact 0459 827414.

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