Japenese label champions Australian Merino Wool

Japenese label championing Australian Merino Wool on global stage

Wool Extra brought to you by AWI
A  visit  by  Japanese  fashion  designer  Hiromichi  Ochiaito  an  Australian  wool-growing  property  last  year  was  the  impetus  behind  the  latest  collection  from  his  internationally  renowned  fashion  label  FACETASM.

A visit by Japanese fashion designer Hiromichi Ochiaito an Australian wool-growing property last year was the impetus behind the latest collection from his internationally renowned fashion label FACETASM.

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Advertiser content: A visit by Japanese fashion designer Hiromichi Ochiaito an Australian wool-growing property last year was the impetus behind the latest collection from his internationally renowned fashion label FACETASM.

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Advertiser content for AWI

Paris  and  Tokyo  can  seem  world’s  away  from  the  sheep  paddocks  of  Australia,  but  all  three  came  together  in  January  when  Japanese  label  FACETASM  unveiled  at  Paris  Fashion  Week  a  wool-rich  Woolmark-certified  collection  inspired  by  Australian  Merino  sheep,  the  fibre  they  produce  and  the  woolgrowers  that  look  after  them.

The  Autumn/Winter  2018  collection  of  FACETASM  is  a  result  of  a  two-season  partnership  with  AWI’s  marketing  arm,  The  Woolmark  Company.

The  collaboration  has  seen  The  Woolmark  Company  work  closely  with  FACETASM's  design  team,  showcasing  to  them  The  Wool  Lab  sourcing  guide  so  that  the  designers  can  draw  on  the  most  innovative  wool  fabrics  and  yarns  for  their  collections. 

“This  partnership  deepens  the  relationship  between  the  Australian  wool  industry  and  Japan's  fashion  industry,  with  FACETASM  taking  the  two  to  a  global  audience  via  its  extensive  range  of  stockists,”  AWI  CEO  Stuart  McCullough  said.

“Japan  is  an  important  market  for  Australian  wool;  the  partnership  with  FACETASM  and  Hiromichi  Ochiai's  role  as  global  wool  ambassador  for  Japan  will  further  expand  Merino  wool's  legacy  beyond  traditional  tailoring. 

“Through  partnerships  like  this  one,  AWI  aims  to  provide  a  broader  consumer  choice  in  innovative  wool  garments.”

To  gain  first-hand  experience  of  the  process  of  growing  wool,  FACETASM  founder  and  designer  Hiromichi  Ochiai  travelled  to  Australia  in  November  and  visited  wool-growing  properties  'Wannawong'  and  'Kalenea  Poll  Merino'  in  Victoria. 

The  opportunity  to  meet  woolgrowers  Michael  and  Alexandra  Kelso,  Kevin  and  Marg  Mibus  and  Ben  and  Megan  Mibus,  and  to  see  the  initial  stages  of  the  wool  supply  chain  gave  Ochiai  invaluable  insight  and  inspiration  for  his  collections.

“I  saw  how  much  the  sheep  farmers  have  loved  the  sheep,  nature  and  their  own  land  over  generations,”  said  Ochiai. 

“It  was  such  a  precious  experience  for  me  to  actually  talk  to  farmers  and  experience  how  Merino  wool  is  produced.  Although  so  far,  I  had  seen  Merino  wool  only  at  the  fabric  stage,  through  this  visit  I  learnt  it  is  actually  based  on  so  much  love  and  history.

“Merino  wool  is  an  essential  ingredient  for  the  brand  to  move  onto  the  next  step  in  its  creations,”  added  Ochiai. 

“Collaboration  with  The  Woolmark  Company  is  a  great  opportunity  for  the  brand.”

The  two-season  partnership  will  also  see  The  Woolmark  Company  partner  with  FACETASM  for  its  Spring/Summer  2019  offering.

Hear  more  about  Hiromichi  Ochiai’s  visit  to  Australian  wool-growing  properties  in  Episode  23  of  AWI’s  The  Yarn  podcast.

The story Japenese label champions Australian Merino Wool first appeared on The Land.

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