Wool’s wave of success

World Surf League and The Woolmark Company collaborate on Merino wool lifestyle collection

Wool Extra brought to you by AWI
Australian surfer Wade Carmichael shows off the new range of Woolmark-certififed apparel for World Surf League.

Australian surfer Wade Carmichael shows off the new range of Woolmark-certififed apparel for World Surf League.

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Advertiser content: World Surf League and The Woolmark Company collaborate on Merino wool lifestyle collection

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Advertiser content for AWI

The Woolmark Company has joined the World Surf League (WSL) family, partnering with the Championship Tour (CT) to showcase an exclusive range of lifestyle and performance garments, crafted from Australian Merino wool.

The Woolmark x WSL apparel range includes men’s and women’s base-layers, a zip-up hoodie, a women’s T-shirt, a men’s long-sleeve crew neck T-shirt, and a cosy beanie.

All with Woolmark certification signifying the quality and authenticity of the products.

The wool and wool-rich range is currently available for purchase online.

“We are very excited to welcome The Woolmark Company as a partner of the WSL,” said Sophie Goldschmidt, CEO of WSL.

“Surfing is more than sport, it’s a lifestyle, and our new partnership brings together a great combination of style and function for surfers and fans to enjoy.”

The eco-credentials of the wool fibre - being 100 per cent natural, renewable and biodegradable - aligns with WSL’s commitment to ocean health.

As much as 20-35 per cent of microplastics in the marine environment are fibres from synthetic clothing and this amount is increasing.

To celebrate the release of the new range, WSL and The Woolmark Company created a short film at the WSL Rip Curl Pro CT event at the iconic Bells Beach in Australia, the same country where the world’s finest Merino wool is produced.

Featuring pro Australian surfer Wade Carmichael, the film explores the surfside communities surrounding Bells Beach and the tight-knit culture found in the surf community, whilst showcasing the garments in the exclusive collection.

A technical performance fibre, Australian Merino wool is loved by athletes at all levels worldwide.

Wool’s naturally inherent qualities, such as resistance to odour and effective moisture management are just some of the key reasons why wool rides the wave of success in sports and outdoor-wear.

In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature, keeping the wearer comfortable.

Accordingly, wool garments are among the most breathable of all the common apparel types. 

The hero products within the collection have earned the esteemed MerinoPerform™ certification.

This unique Woolmark accreditation requires rigorous performance testing in a lab, and signifies a product built to perform.

The Merino lining allows the wool fibre to absorb moisture vapour from next to skin and move it away from the body, keeping the wearer’s core temperature comfortable and dry after exerting energy in the water.

“Australia is one of the world’s best surfing destinations and is the world’s best producer of beautiful Merino wool,” says AWI CEO Stuart McCullough.

“This partnership is a perfect fit as two iconic cultures ride together to celebrate the natural versatility of the fibre and the natural talent of the world’s best surfers.

“The range of apparel created in collaboration with the World Surf League offers all surfers across the world the opportunity to experience the best in sports and surfwear.”

Advertiser content for AWI

The story Wool’s wave of success first appeared on The Land.

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