The tent city has been set up and thousands of people are gathering in Winton for the Way Out West festival.
The main street Elderslie St has been closed to traffic as visitors swarm the streets – as do the inevitable flies.
They – the people not the flies – are there for the Way Out West festival which celebrates the re-opening of the Waltzing Matilda Centre scheduled for Friday morning with a big musical line-up at stages across town.
Artists including Jessica Mauboy, The Living End, John Williamson, Sheppard, Busby Marou, Russell Morris, The Black Sorrows, The Pierce Brothers and Americans Kip Moore and Lee Brice will take to the main stage over the weekend and there will also be markets and a race meeting.
Governor General Sir Peter Cosgrove and Premier Annastacia Palaszczuk will be on hand for the official ceremony to open the new $23 million Waltzing Matilda Centre on Friday at 11am.