ABARES finds ag shuns technology investment unless it's simple, practical

Andrew Marshall
Updated March 8 2018 - 7:23am, first published March 7 2018 - 11:00am
Myriota chief executive officer, Dr Alex Grant, holds one of the new technology company's low cost satellite transmitters.
Myriota chief executive officer, Dr Alex Grant, holds one of the new technology company's low cost satellite transmitters.

Agriculture may have much to gain from the fast evolving digital technology age, but farmers won’t get too excited about advances in information and communications technology (ICT) unless they see an immediate profitable advantage.

Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

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