It's been two years since a review of AWI's performance and governance was released and the industry is still waiting for four recommendations to be complete.
Australian Wool Innovation has been using overseas Instagram influencers as a marketing tactic to promote the brand of Australian wool.
When wool prices drop, it's time to up your game and produce an article that suits a range of markets.
Some wool growers may be considering a move out of the industry but those that have already made the move say there is a lot to think about.
The speculation about the future of the shearing industry in western Queensland, on the back of years of repeated drought, encroaching wild dog predation, and the wild ride that wool prices have been on, has been answered in spades by one Blackall family.