Grassroots billboard pitch to urban voters before Qld election

Sally Gall
Updated October 29 2020 - 7:52pm, first published 7:30pm
Hundreds of thousands of commuters saw the Chapel Hill billboard in the fortnight it was operational. A similar pitch has been made to voters in Townsville.
Hundreds of thousands of commuters saw the Chapel Hill billboard in the fortnight it was operational. A similar pitch has been made to voters in Townsville.

Connecting with consumers preparing to cast a vote has been the motivation behind a 'vote for food' billboard and television advertising campaign conducted in the last fortnight by producer advocacy group A True Story.

Sally Gall

Sally Gall

Senior journalist - Queensland Country Life/North Queensland Register

Based at Blackall, CW Qld, where I've raised a family, run Merino sheep and beef cattle, and helped develop a region - its history, tourism, education and communications. Get in touch at 0427 575 955 if you've got a story idea for me.

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