MLA teams with Alibaba for `True Aussie' beef, lamb blitz in China

Updated January 29 2018 - 3:31pm, first published 3:15pm
An Australia Day barbecue, hosted by the Australian Chamber of Commerce in Shanghai, Tmall Fresh, and Meat and Livestock Australia (MLA), saw the True Aussie Beef and Lamb logo appear on selected products as part of a campaign which combined online and offline activities ahead of Chinese New Year.
An Australia Day barbecue, hosted by the Australian Chamber of Commerce in Shanghai, Tmall Fresh, and Meat and Livestock Australia (MLA), saw the True Aussie Beef and Lamb logo appear on selected products as part of a campaign which combined online and offline activities ahead of Chinese New Year.

Suppliers of Australian beef and lamb promoted selected products under the “True Aussie Beef and Lamb” brand in China at the weekend, as Alibaba Group’s Tmall Fresh and Meat and Livestock Australia (MLA) partnered to give beef and lamb producers a new channel to reach Chinese shoppers. 

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