Is beef now on the front foot with animal welfare?

Shan Goodwin
Updated December 4 2017 - 1:03pm, first published December 1 2017 - 3:00pm
Meat and Livestock Australia's marketing and communications boss Lisa Sharp says if we are going to build our animal welfare credentials into marketing campaigns we have to ensure each and every cut complies.
Meat and Livestock Australia's marketing and communications boss Lisa Sharp says if we are going to build our animal welfare credentials into marketing campaigns we have to ensure each and every cut complies.

HOW beef is addressing societal demands, and misunderstandings, around animal welfare is clearly keeping a lot of producers up at night.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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