Expert to review AWI media strategy

Annabelle Cleeland
Updated November 22 2017 - 9:00am, first published November 21 2017 - 12:30pm
Kim and (right) Rocky Henderson, Grogansworth Merino stud, Bowning, AWI director David Webster, industry events manager Wendie Ridgley and director Colette Garnsey, at the agm in Sydney last week.
Kim and (right) Rocky Henderson, Grogansworth Merino stud, Bowning, AWI director David Webster, industry events manager Wendie Ridgley and director Colette Garnsey, at the agm in Sydney last week.

Australian Wool Innovation is attempting a backflip on its communications strategy with rural media, employing an external expert to improve its public relations.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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