Charbrays in demand for performance

Charbrays in demand for performance during 40th celebrations


Business features
The Charbray breed celebrates 40 years at its national sale on September 20.

The Charbray breed celebrates 40 years at its national sale on September 20.

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As a breed society we could suggest Charbray cattle entered the world as the answer to every cattleman’s prayer, but as every cattleman knows, no breed originated flawlessly.

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As a breed society we could suggest Charbray cattle entered the world as the answer to every cattleman’s prayer, but as every cattleman knows, no breed originated flawlessly.

It has taken hard work, determination and above all, a clear vision, for Charbrays to reach their position as leaders in consistency as well as performance.

Charbray seedstock producers and their commercial breeding counterparts have seen the breed go from strength to strength in the past decade and agree a complementary breeding plan was the key turning point.

Since its official launch at Beef Week 2009, the breeding plan has offered a direction for Charbray breeders to improve the quality and consistency of their product.

Inconsistencies stemming from reliance on rotational terminal sire breeding using both parent breeds was recognised and discouraged.

A dedicated team worked to create a pathway for the breed. Charbrays have been leading the field in the selling and show rings with buyers and judges alike recognising the newfound market suitability. Bull buyers say a walk down a saleyard lane leaves them scratching their heads at which Charbray stood out as the best. The same goes for competition judges who often describe the closeness between Charbray entries.

With quality and consistency now front and centre, the possibilities for success with Charbrays are limitless.

The Charbray National Sale is celebrating its 40th year in 2017.

Charbray breeders will gather to look back with pride on 40 years of development and from meeting expectation and delivering on promises. Those promises based on measurable results are the backbone to the highly sought-after progeny making their way into producers’ paddocks.

Demand for outstanding Charbray pedigrees is expected to surge again at this year’s national sale with the seedstock selling group already fielding international enquiries. Commercial and stud operators say confidence is building for a knock-out 2017 selling season.

Bulls at the 2016 Charbray National Sale averaged $6597/head with top sires now consistently commanding a healthy price tag. High prices are linked to high quality and the breed’s comprehensive successes can only flow back to producers.

Charbrays are receiving a premium across the saleyards, direct feedlot trades or in the stud sector. Those who stuck with the breed are reveling in the success while those who didn’t find favourable results early on are returning to Charbrays with a new sense of purpose.

Rejuvenate your Charbray herd and reap the rewards.

The sale starts at 10am on September 20 at CQLX, Rockhampton.

  • The catalogue is available at www.charbray.org or phone 1300 242 727.
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