Coles milk brand gets sour reception

By Julie-Anne Sprague
Updated May 31 2016 - 3:04pm, first published May 18 2016 - 12:00pm
Coles will launch a new milk brand and divert 20 cents a litre from sales to an independent dairy industry fund.
Coles will launch a new milk brand and divert 20 cents a litre from sales to an independent dairy industry fund.

Farmers have met a decision by Coles to create a milk brand that will deliver funding for the struggling industry with cynical laughter.

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