PROFESSIONAL Bull Riders, Inc. (PBR) was founded in 1992 by 20 accomplished bull riders who decided to develop bull riding the most popular event in traditional rodeo into a stand-alone sport.
Today more than 1200 bull riders hold PBR memberships and compete in more than 300 PBR sanctioned competitions around the globe for a prize pool exceeding US$13 million.
In November 2005, PBR announced their plans for worldwide expansion. Since then, PBR has opened offices in Canada, Mexico, Australia and Brazil and is rolling out major live events in key cities in each of these countries.
PBR Australia was established and immediately set about staging major bull riding events in key cities in Australia and New Zealand - kicking off with the inaugural PBR World Cup on the Gold Coast in 2007.
Due to the high demand for more bull riding across Australia, PBR has now established events sanctioned by PBR and the PBR Touring Pro Division as a feeder into the Australian premier league of bull riding.
Prize money won at these events will allow riders to qualify for PBR Cup Series Events in Australia, and to the annual PBR BFTS World Finals in Las Vegas.
So the Professional Bull Riders offer a genuine pathway for Australian bull riders to earn substantial prize money in Australia and to compete on the world stage.