AS popular as he is in Texas, Oklahoma, Las Vegas and much of America, for that matter - it's nothing like back home in Brazil.
When Silvano Alves walks the streets of Pilar do Sul, he doesn't walk alone.
"He has many, many fans," Robson Palermo said of his Brazilian bull-riding buddy.
"Bull riding is real popular right now, the second sport after soccer, it is saying in sporting reports," Palermo said.
We've got many events and hundreds of thousands of people come to see us," he said.
Alves and Palermo are among 22 competitors in the 15th Annual Troy Dunn Invitational, which takes place at the Townsville Entertainment & Convention Centre on Saturday November 15.
These two Brazilians will be a great draw card to this event said PBR General Manager, Glen Young. Even though Alves has only been competing on the PBR Tour for a relatively short period he has already achieved more than most bull riders will in a lifetime.
In his debut year on the PBR World Tour he won the Rookie of the World Title, then he went on to win back to back World Titles in 2011 and 2012, was runner up in 2013 and is back in the running for a third World Title in 2014. On top of all this he has already accumulated over $5 million US dollars in career prize-money, earning him a massive $16 500 per second for every bull he rides.
Then we have Robson Palermo, who taught himself to ride bulls by watching a VCR when he was a young kid and even though he has never won a World Title like Alves, he has achieved the next best thing by being the only bull rider in the history of the sport to win the World Finals Event three times.
The GQ-looking Alves, who resembles a young Robert De Niro, is keen to get down under to see how good the Australian bulls are and he won't be disappointed with a number of the nation's most extreme buckers confirmed to compete, including the un-ridden "Suicidal" owned by Hall Rodeo Company.
Alves and Palermo have certainly earned their international popularity. Palermo, who was born in Acre, Brazil, and now lives in, Texas, has won more than $2.5 million during his 10-year career. The husband and father first won the World Finals in 2008 and again in 2011 and 2012.
Alves is the current star of the PBR. He is the reigning two-time world champion, becoming the first man ever to win back-to-back titles. He also captured rookie of the year honors in 2010.
Palermo says Alves should be a mega-star for the next decade, and that he's a fearless competitor.
"Nothing, you know, makes him change," Palermo says.
"His plan is to ride all his bulls (the full eight seconds). He keeps low; he's really a tough bull rider. He's young, has health and a lot of courage."
Alves says he began riding bulls when he was about 13, and he had a couple of good teachers - father, Silvano, and his grandfather, Lazaro. Both were big-time bull riders in Brazil, where the sport increased in popularity each year.
"I think I can win another title," Alves said.
"I'm gonna try," he said.
"I also would like to win in Australia on Australian bulls and I'm looking forward to competing in Troy Dunn's Event."
Festivities for the 15th Annual PBR Troy Dunn Invitational will kick off on the Friday Night at Jupiter's Casino with the debut of the first ever Rider Calcutta and Cowboy Re-Union.
"We were just looking for an excuse to establish an annual catch up for rodeo cowboys, no matter what discipline they competed in said," Young said.
A percentage of the Calcutta will go to the Buy a Bale Foundation, but most of all it will be a night of old stories and rekindling friendships.
"The interest on social media has been enormous and this could be bigger than we first expected with a number of Australians who now live overseas returning to attend," he said.