TOWNSVILLE bakers have rolled up their sleeves and joined over 600 Bakers Delight bakeries to help raise $1.5 million for Breast Cancer Network Australia (BCNA) in this year’s Pink Bun campaign which will run until June 3.
BCNA and Bakers Delight are celebrating 15 years of working together to support Australians affected by breast cancer. In 2015, the partnership will also reach an impressive milestone with Bakers Delight having donated a total of $15 million worth of funds and pro-bono services to BCNA.
Each year in May, every Bakers Delight bakery across Australia donates 100 per cent of the sale of Pink Buns to BCNA, through a colourful and delicious fundraising campaign.
“Over 15 years, we have baked and sold almost five million Pink Buns to raise funds for BCNA. The partnership has become part of the Bakers Delight culture and we want to thank all our customers over the past 15 years for giving generously to a fantastic cause,” Joint CEO of Bakers Delight Lesley Gillespie said.
Money raised by the Pink Bun campaign supports essential BCNA services, including the My Journey Kit, an information pack provided to people newly diagnosed with breast cancer. More than 12,000 My Journey Kits are provided annually, and last year over 84pc of newly diagnosed Australian women received a kit free of charge.
“Earlier this year our 100,000th My Journey Kit was delivered. This impressive milestone would not have been achieved without the ongoing generosity of Bakers Delight franchisees, staff and customers,” BCNA CEO Christine Nolan said.
During the Pink Bun campaign, Bakers Delight bakeries are adorned with messages from customers, written on colourful ‘Pink Lady’ paper silhouettes purchased for a gold coin donation. Customers, staff and the community are encouraged to join together to celebrate and continue to support a worthy cause, 15 years on.
Local Bakers Delight bakeries hope to make this the most successful Pink Bun campaign ever, aiming to do their bit to better the total raised in 2014.
